Visualization Workshop


Convene Conference Center, Tysons Corner, McLean, Virginia
NOV. 15 – 16, 2018
10 Steps to Leverage Your Data for Business Susccess

Register now for Nov. 15-16, 2018
25 participant limit


About the Workshop
Communicating about your data is a process. The first stages are data collection, analysis, review, and information visualization. All parts of this process are important, but the final stage of the process, visual storytelling, is often neglected.

Visual storytelling is the step beyond information visualization when you pull together everything you’ve learned in the previous stages in order to deliver a strategic message on brand. In a business environment where information flow is increasing in speed and volume, however, decisions need to be made more quickly and effective communication about your data is more important than ever. That’s why storytelling is critical.

The 10 step method presented here can streamline your storytelling development process so staff with little or no design training can prepare outstanding visual communications efficiently and effectively. This approach can help protect your investment in collecting and analyzing data by delivering clear messages to stakeholders, supporting your strategic goals, and helping you stand out from the competition.

In this one-of-a-kind workshop, former National Geographic Art Director Chris Sloan presents the fundamentals of visual storytelling as they apply to business contexts. Sloan demonstrates, in 10 easy-to-remember steps, how exceptional visual communicators, such as National Geographic, Apple, and Nike, drive a remarkable brand identity through a commitment to quality in storytelling and visual consistency across platforms.

Who Is The Workshop For?
This workshop is designed for business professionals in any industry from banking and information technology to aerospace and medicine. The 10 Step system presented by the instructors will be useful to anyone who recognizes the critical role visual storytelling now plays in communicating with stakeholders, reaching new customers, and supporting the execution of a successful business level strategy.

About The Instructor

Christopher Sloan is the former Chief Art Director of National Geographic magazine with expertise in business and finance through his role as Art Director at Kiplinger’s and the Financial Executives Institute. While at National Geographic, Sloan led efforts to establish identity guidelines for the famous yellow border logo. Sloan is president of Transmedia Design, a design firm and consultancy specializing in how to leverage content for integration into multiple media platforms while keeping a strong focus on great visual storytelling. Sloan teaches information visualization, visual storytelling and perception in design at the Maryland Institute College of Art. He teaches science visualization at the Art Academy University in San Francisco.

Chris Sloan will be speaking on “Beyond Information Visualization: How To Leverage Your Data into Opportunities and Strategies for Business Success” at the Nashville Analytics Summit on August 20, 2018

Workshop Date and Location
The workshop will take place at the Convene Conference Center at 1800 Tysons Blvd in Tysons Corner, Virginia. This state-of-the-art meeting center is conveniently located in the heart of Tysons Corner, within five minutes walking distance to eateries and world-class shopping. Just 13 miles from downtown Washington, DC and Dulles International airport.

Workshop Takeaway
Learn an easy-to-use 10 step process for visual storytelling.

Engage with the instructor through each step of the process using interactive exercises and critiques.

Understand how top professionals identify a story, give it visual shape and deliver it effectively across a spectrum of media.

Be prepared for any visual business communication challenge.

Your instructor has years of professional experience in visual storytelling. Here are of few of the firms that have benefited from his expertise.

Please contact us if you have questions or need more information.